Description

Our specially designed SEO Training Course covers the following details:
A) SEO Process
B) Exposure to Internet Marketing and promotional activities

SEO Process: The SEO process primarily consists of 4 steps:

• Website Analysis
• Framing SEO strategies
• Implementing such SEO Strategies
• Generating report

Our SEO course curriculum includes following modules which will give you a holistic view of the SEO process, and will help you to grow as an SEO expert in Digital Marketing World.

1. Website Optimization analysis, Domain Niche Analysis, Keyword Research mechanism, Website performance analysis, Website Optimization (in terms of speed), website content analysis & Optimization, Design structure Analysis
2. Framing SEO strategies: Generic SEO process, Implementing such SEO Strategies, Analyzing SE results, Generic SEO process.
On-page SEO optimization techniques:
Meta Tags (Title , Description, Keywords), Header Tags, Anchor Text, SiteMaps (HTML sitemap, XML sitemap and ROR sitemap) Keyword Research, Content Optimization , Search Site Functionality, Store Searched Keywords, Coding Standards and optimization analysis, Header and Footer optimization, Image Tag / Alt tag Optimization, Robots.txt, Google Analytics, Google & Yahoo/Bing Webmaster implementation, Stat Counter Analysis

Off-page optimization and promotional techniques:
Promotional techniques for: Directory, Search Engines, Social bookmarking, Articles, Press Release, Forums, Blog creation and commenting, RSS, Video promotion techniques, Link wheel creation, Permanent Link Building methods, One way links, three way link exchanges, WEB 2.0 concepts, Blogging methods etc.

3. Report Generating methods: Preparing monthly reports, Keyword reporting, Traffic reporting, Promotion Reporting.

PPC Management Course details:
1. PPC Management: PPC Campaign Creation and Management with Google, Bing and facebook, Campaign creation, Keyword Analysis and Research, Bid Setting , Bid Optimization techniques, campaign optimization for high ROI, Goal tracking, CPC Report creation.

2. Report Generating methods: Preparing monthly reports, Keyword reporting, Traffic reporting, Promotion Reporting.

Social Media Course details:
1. SMO Social Media Optimization and SMM Social Media Marketing:
Social promotion methods and techniques, Social Profile, Bookmarking, Social Networking and promotion techniques.

2. Report Generating methods: Preparing monthly reports, Keyword reporting, Traffic reporting, Promotion Reporting.